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Whether you’ve been blogging for awhile or you’re just starting out, the end goal for blogging is to grow your mom blog big enough to attract the right people to it — + then turn those reading your blog into buyers of your product or service, clickers of your affiliate links or whatever your end goal is for making money with your mom blog.
1. Create Quality Content
Moms are information hounds. They are on the hunt for ALL. THE. INFORMATION. they can find about babies, getting their toddler to sleep, raising kiddos that don’t turn into little $H*^s (you know, the norm) + the list just goes on + on.
Moms are actively searching for YOUR content — your information — so make sure you’re giving it to them in the form of high-quality content.
Whatever your mom blogging area of expertise, moms are seeking your expertise, experience + personal twist on how you deliver information to them. One of the best things you can do for your mom blog in 2019 is to offer free value-packed content.
2. Update Old Content
Nobody says you have to reinvent the wheel when it comes to content, either. If you have old blog posts, go back through them. Add valuable content to beef up the information that you’re sharing.
Update the information you’re sharing so that it is current. Make it 2019 instead of 2009, for example.
3. Write Content Moms Want
Billions of searches are happening online each day. That’s a TON of searches. Out of those 3.5 billion searches happening each day, how many are looking for information on the topic you’re blogging about?
4. SEO the Heck Out of Your Posts
If you write it they will come is not the strategy you want to have for your blog. Instead, take a proactive approach to making sure that the people you’re after find the information you’re trying to share with them.
I recommend Mike Pearson’s free SEO email course + his paid course Stupid Simple SEO. I took both courses + it is a wealth of information to FINALLY get your SEO on track.
5. Invest In Your Blogging Education
This blog post gives you a lot of great ideas on how to create fab content, attract more readers with your fab content + get the chance to turn them into cash.
As great as all that info is, it’s also important to invest in in-depth blogging education + in tools that can take your blog (+ business) to the next level. Level it up!
If you need a start to finish blueprint on how to blog, what to blog about + how to promote your blog posts to attract more readers, check out Blog By Number by Suzi Whitford.
Even though I had been blogging for many years when I started my mom blog, I knew that I needed the knowledge + experience of someone who did it before me. I took Suzi’s course Blog By Number + I highly recommend it.
It is literally a step-by-step guide that walks you through every aspect of starting your blog, maintaining your blog + promoting your blog.
BONUS: If you register for Suzi’s course using my link, I’ll throw in my Mommy Business Blogging eBook FREE ($27 value). Just send me an email (firstname.lastname@example.org) with the name + email you use to purchase Suzi’s course + I’ll send my eBook bonus right over to you.
BONUS #2: Whether you decide to register for Suzi’s course or not, grab this FREE blog planner. It is everything you need to start planning out your blog content for an entire year. I downloaded + printed off + use one blog planner for each of my three blogs!
6. Content Upgrades
The content upgrade. It’s essentially an incentive for the people visiting your blog to read your post because then they can download a freebie at the end.
The content upgrade is a two-for-one because not only does it draw visitors to your site that want to download what you have to offer, but it also GROWS your email list at the same time.
Yup, when they get to the end of the blog post, you offer them a freebie (checklist, PDF of the post, or whatever) in exchange for their name + email address.
You might think of Pinterest as a time suck because once you get on there you just start pinning away + before you know hours have gone by.
As a blogger, you have to be where your audience is. I’m here to tell you that they are ALL. OVER PINTEREST–especially if your audience is moms.
This means that you need to be ALL. OVER. PINTEREST. too. So, get pinning.
Do you have any plans or strategies to grow your blog in 2019? Drop your strategies or ask a question in the comments below.