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With over 100 million blogs online, your blog has to offer readers something they can’t get elsewhere OR you have to offer info in a way that totally engages them.
It may be the ease of starting a blog that makes it such a phenomenon. It might just be that more + more mommy bloggers want to stay at home with their kiddos + replace the income they’re leaving behind when they leave their jobs.
Maintaining a blog, on the other hand, requires a lot more work than starting a blog. Maintaining a blog requires design, traffic, social media strategy, monetization + more.
The Mom Blog Plan
Putting a blog plan in place for your mom blog is one of the easiest ways to ensure its success. Use this three-step approach to turn your blog from ho-hum to holy cow.
- Become Your Audience
You have to think + act like the readers you’re trying to engage with your blog. Put yourself in their shoes + use this mindset to always make sure you’re providing information on your blog that is relevant to the blog topic + to the types of readers you want to attract.
Questions to Ponder About Your Readers
- What are their cares?
- What are their interests?
- What are their likes and dislikes?
- What do they desire?
- What do they fear?
Then, assess what experience or knowledge you possess that answers the call of the information they seek. As is the case with any marketing medium (and a blog is a marketing medium), you have to know your audience.
- Stay Engaged
Consistency is the key component of a successful blog. Consistency equates to posting to your blog on a regular schedule. If you can post EPIC content at least two to three times per week, then schedule to commit to it.
If you can’t commit, consider getting guest bloggers to share posts to fill in the blanks. OR commit to writing at last one EPIC blog post per week. Really give it your all in the content + promoting the post throughout your social media networks, email list, etc.
Also, share + talk about information that you know. Turn to the experts on topics + areas you want to cover when you aren’t an expert by using guest bloggers or interviews or roundup posts.
- Integrate Technology
A blog without integration is an island of its own. Make sure that your readers can leave comments on your blog, but also be sure that you’re utilizing other communication tools. Social media networks such as Pinterest, Twitter, Facebook + Instagram should be included on your blog. Your blog address should also be included on your Pinterest, Facebook, Twitter + Instagram profiles + posts. As technology changes, your blog needs to change with it.
With over 100 million blogs in the blogosphere, make your mom blog stand out from the crowd. You’re not into blogging to create “just another blog.” You’re into blogging to create an amazing mom blog.