Clean Beauty


You might hear the term clean beauty and wonder what does clean beauty even mean?

I’m glad you asked.

Clean beauty is beauty, makeup, skincare + personal care products that do NOT contain harmful ingredients.

Ingredients that are linked to nasty things such as:

  • Cancer
  • Infertility
  • Liver damage
  • Birth defects

Unfortunately, the U.S. only bans about 30 harmful ingredients from being used in beauty, makeup + personal care products.

The EU + Canada ban 1,000s.

It’s why it is important to find skincare, beauty + personal care products that do not contain scary ingredients for yourself.

You’re the only one watching out for you + your family.

Try not to be fooled by organic or all-natural products either. Some of these products contain harmful ingredients too.

Remember: Asbestos is all-natural but extremely toxic. 

Where Do You Start With Clean Beauty?

Look, I’m not saying to walk into your bathroom + throw everything away.

What I am saying is make the switch one product at a time. That’s what I did.

As we ran out of shampoo, I switched to a clean shampoo. As we ran out of body wash, I switched to a clean body wash. As we ran out of sunscreen, I switched to a clean sunscreen.

Take the skin care quiz to get a cleaner skincare routine customized just for you — in less than a minute.

Clean Beauty Products


Clean Skincare Routines


Clean Sunscreens


Clean Makeup


Clean Bath + Body

Clean Beauty Brand

Beautycounter is a clean beauty brand that bans 1,800+ harmful ingredients from its products. 

The three pillars of this clean beauty brand is:

  1. Education
  2. Advocacy
  3.  Product

Its mission is to put clean + safe beauty, makeup + personal care products in the hands of everyone. 

Not only does Beautycounter make it a mission to ban harmful ingredients from its products but is also has…

The Never List™

Some of the ingredients you want to watch out for in your products are:

  • Benzalkonium Chloride: A disinfectant used as a preservative + surfactant associated with severe skin, eye + respiratory irritation + allergies. Found in: sunscreens, moisturizers.
  • Butylatedhydroxy Anisole + Butylated Hydroxytoluene: Synthetic antioxidants used to extend shelf life. They are likely carcinogens + hormone disruptors + may cause liver damage. Found in: lipsticks, moisturizers, diaper creams + other cosmetics.
  • Coal tar hair dyes + other coal tar ingredients: A byproduct of coal processing that is a known carcinogen. It is used as a colorant + an anti-dandruff agent. Found in: hair dye + shampoo.
  • Ethylenediaminetetraacetic acid (EDTA): A chelating (binding) agent added to cosmetics to improve stability. May be toxic to organs. Found in: hair color, moisturizers.
  • Ethanolamines (MEA/DEA/TEA): Surfactants + pH adjuster linked to allergies, skin toxicity, hormone disruption + inhibited fetal brain development. Found in: hair dyes, mascara, foundation, fragrances, sunscreens, dry-cleaning solvents, paint, pharmaceuticals.
  • Formaldehyde: Used as a preservative in cosmetics. A known carcinogen that is also linked to asthma, neurotoxicity + developmental toxicity. Present where quaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3 diol (Bronopol), + several other preservatives are listed. Found in: shampoo, body wash, bubble bath.
  • Hydroquinone: A skin-lightening chemical that inhibits the production of melanin + is linked to cancer, organ toxicity + skin irritation. Found in: skin-lightening creams.
  • Methylisothiazolinone + methylchloroisothiazolinone: Chemical preservatives that are among the most common irritants, sensitizers+ causes of contact skin allergies. Found in: shampoo, conditioner, body wash.
  • Oxybenzone: Sunscreen agent + ultraviolet light absorber linked to irritation, sensitization + allergies + possible hormone disruption. Found in: sunscreen, moisturizer.
  • Parabens (methyl-, isobutyl-, propyl- and others): A class of preservatives commonly used to prevent the growth of bacteria + mold. Parabens are endocrine (or hormone) disruptors, which may alter important hormone mechanisms in our bodies. Found in: shampoo, face cleanser, body wash, body lotion, foundation.
  • Phthalates (DBP, DEHP, DEP + others): A class of plasticizing chemicals used to make products more pliable or to make fragrances stick to skin. Phthalates disrupt the endocrine system + may cause birth defects. Found in: synthetic fragrance, nail polish, hairspray + plastic materials.
  • Polyethylene glycol (PEG compounds): PEGs are widely used in cosmetics as thickeners, solvents, softeners + moisture-carriers. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide + 1,4-dioxane, which are both carcinogens. Found in: creams, sunscreen, shampoo.
  • Retinyl palmitate (Vitamin A Palmitate): Retinyl palmitate is an ingredient composed of palmitic acid + retinol (Vitamin A). Data from an FDA study indicate that retinyl palmitate, when applied to the skin in the presence of sunlight, may result in adverse health consequences like lesions + photosensitization. FDA, Norwegian + German health agencies have raised a concern that daily skin application of vitamin A creams may contribute to excessive vitamin A intake for pregnant women + other populations.
  • Sodium Lauryl Sulfate + Sodium Laureth Sulfate (SLS + SLES): SLS + SLES are surfactants that can cause skin irritation or trigger allergies. SLES is often contaminated with 1,4-dioxane, a byproduct of a petrochemical process called ethoxylation, which is used to process other chemicals in order to make them less harsh. Found in: shampoo, body wash, bubble bath.
  • Synthetic flavor or fragrance: An engineered scent or flavoring agent that may contain any combination of 3,000-plus stock chemical ingredients, including hormone disruptors + allergens. Fragrance formulas are protected under federal law’s classification of trade secrets + therefore can remain undisclosed. Found in: all types of cosmetics.
  • Toluene: A volatile petrochemical solvent that is toxic to the immune system + can cause birth defects. Found in: nail polish.
  • Triclosan and Triclocarban: Antimicrobial pesticides toxic to the aquatic environment; may also impact human reproductive systems. Found in: liquid soap, soap bars, toothpaste.

This list should scare the be-jeezus out of you — especially if you are applying these toxins to your body or to your kids.

Want To Request A Sample OR Join The Clean Beauty Movement?

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