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Once you’ve had your mommy blog for a while, you’re going to have a lot of old blog posts. Sure, some of the information on these posts is evergreen (so it doesn’t really change much) + it remains sage advice.
Other blog posts age, however, so the information becomes outdated. You can breathe new life into your old blog posts, which can mean that you attract the search engines + your peeps by running through your old content + doing one or more of these 10 things to update blog posts.
How to Increase Blog Traffic Fast
So the #1 way on how to increase blog traffic fast is to update old blog posts.
#1 SEO the Title
Search engine optimization (SEO) plays a huge role in your audience finding your content, your blog post, your website/business + you. Focus a lot on optimizing your blog posts so your audience finds the information you’re sharing.
Start at the beginning with the title of the blog post. Revise the title to include the keyword you are focusing on for this particular post.
#2 SEO the Link
Then move on to optimizing the URL or permalink for the blog post. Generally, this link is your domain name followed by the title of the post. When you revise the title to include the targeted keyword make sure that you change the link/URL/permalink to also include the keyword.
It’s one more positive step toward optimizing your blog post to help it rank better in the search engines + be found by your audience.
#3 Re-write + Revamp Copy
If your blog post is a few years old, you’ve probably gotten a lot better at writing. Show it off by going through the copy of the post + re-writing + re-vamping it to show off your refined writing skills. You can finesse sentences, switch out words + do whatever else you need to do to make the copy + content pop.
#4 Fix Spelling + Grammar Errors
We all have typos + errors (even me!). We are, after all, human. Proofread your content to make sure that it is free of spelling + grammar errors, which can be a big turnoff to some. Use a spell check + grammar check program, if you need help in this area.
#5 Update Old Facts + Figures
Update any old stats, facts or figures that you include in the blog post. Again, if the post is 1 year or older, these stats, facts + figures can easily be outdated. This is especially true if you list out dates or years in your posts.
For example, a post on the top 10 strong girl names for 2018 became outdated as soon as 2019 began. You can create an entirely new post by going through to update everything in the article that has changed.
#6 Add Links
Go through the post + add links, where appropriate. Add internal links, so links to other blog posts or pages on your site that provide additional information on the topic you’re covering in the post.
Also, add external links, so links to blog posts, articles + other websites that provide additional information. It should be said that you should link appropriately + don’t get too crazy with the links. One internal + one external link per post can be sufficient.
Although, Neil Patel from QuickSprout suggests adding a link about every 200 words but only when appropriate.
#7 Fix Broken Links
Links in your post can be outdated + broken. Check existing links in the post to make sure that it still works + goes to the right page, post or article. Fix + update any broken links so they work again or remove links that cannot be updated or fixed.
#8 Optimize Photos
All of your blog posts should have at least one photo. If it doesn’t, then get on it–adding at least one photo, pronto! You can optimize your photos, too.
Simply name the photo as you save it + upload to your post so that the name of the photo contains the keyword you’re focusing on for the post. If it is an existing photo on the post, you can either rename it + re-upload it or edit the photo name in the post so it contains the keyword.
You can also change the alt text + title of the photo so it contains the keywords.
#9 Create a Pinnable Image
Pinterest is huge so it should be a huge focus for mom bloggers. Make sure that all of your posts contain at least one pinnable image. You might notice that I have an image in my posts that is on brand for my business + then I have a pinnable image also. You can do it the same way or you can have one image that is optimized, on brand + pinnable.
#10 Update the Keyword + Meta Description
Update the keyword (if necessary) to match the keyword you’ve been using throughout your updates. Re-write or revise your meta description. While the meta description doesn’t have anything to do with the search engine ranking, it is what your audience tends to read when your blog post pops up in their search. Make sure it contains the keyword + a description that is going to grab their attention.
Updating old blog posts is easy + can go a long way in helping to increase blog traffic by gettting your blog posts in front of the mommies that you’re trying to attract.